Tag Archives: business

Top 5: Tim Tam Slam, start a business checklist, Melbourne sunrise, food blog, Australian Writers’ Centre

Came across some delicious, pretty, funny and useful stuff this last week. The world is pretty awesome!

1) Tim Tam Slam
How did I not know about this? Maybe because I don’t habitually enjoy biscuits, but had to make an exception for this. You basically bite off little bits from diagonal corners, use the Tim Tam as a straw until you can taste your hot drink, then EAT! I’m going to have to try this again because I was laughing too hard from excitement the first time. Thanks Kimmy for introducing me to this wonder in Melbourne last week!

Image from Baking for the Office blog

2) Starting a Business  – The Great Big Checklist of Everything
Came across this fantastic post on docstoc.com. It lists off everything you need to know about starting a business, including:

  • Ideation and Protecting Ideas
  • Forming your Entity
  • Identity and Branding
  • Financing and Business Planning
  • Operations
  • Financial Planning and Accounting
  • Business Mentors
  • Building a Team
  • Human Resources
  • Sales
  • Marketing and PR
  • Insurance
  • Legal
  • Service / Retail / Online

The ins and outs will change for each country, but the pointers are a great place to start. Read the post here.

3) Sunrise in St Kilda, Melbourne
I was in Melbourne last week for work and enjoyed a jog in St Kilda during sunrise. Say no more!

4) We Call Him Yes! Chef! – food blog
I love this blog – it’s written well and has wicked photos! Although I haven’t yet made any of the recipes, I’ve taken many ideas from this blog and I have certainly got some of the meals on my ‘to try’ list. YUM.

Photo from the They Call Him Yes! Chef!

Photo from the They Call Him Yes! Chef! blog

5) Australian Writers’ Centre 
I’m 3 weeks into a 5-week Screenwriting Stage 1 course, and loving it! I’ve been a fan of good script for a while, but I didn’t realise that this course would give so much insight into effective storytelling. In turn, it’s a course that I’d recommend to anyone who needs to tell stories (or is in marketing/advertising/PR).

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Lessons from a wedding: What are your customers’ values?

Your potential customer is someone you are hoping to win over. You want their buy-in, their loyalty and their passion. Ideally, you want them to be a lifelong customer. You want them to prefer you over your competitors, but you need to give them reasons to stick by your side. Is it your superior product, excellent service or a fantastic online community?

Over the weekend I went to a wedding where the bride and groom displayed a beautiful plaque with their five core family values etched into it: Trust, Passion, Commitment, Support and Understanding.


These five values are what they hold most dear in their relationship. They’re the make or break. They’re non-negotiable. If any of these five values disappear, the relationship will be brought into question.

A business needs to understand and consider their customers’ values in everything they do in order to attract and retain them. Those values need to form part of every campaign, communication, touchpoint and sale. If ever the business disappoints, they must be able to recover by demonstrating that they respect those values and know how important they are to their customer. The challenges are figuring out what those values are, satisfying those values, and adapting when those values change over time. How? By listening, communicating and not ever making assumptions.

What are your customers’ values? What’s non-negotiable for them?

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My Ultimate Best Websites List

This is a collection of pretty much all my favourite websites. The ones I get my news from. The ones I retweet from. The ones I get stories/recipes/advice/knowledge that I share with friends. I hope you enjoy the selection!

Internet Tech, Business and Entrepreneurship
Fast Company – http://www.fastcompany.com/
Inc. – http://www.inc.com/
The Next Web – http://thenextweb.com/
Mashable – http://mashable.com/
Cnet – http://news.cnet.com/
Smartbrief – http://www.smartbrief.com/index.jsp
ReadWriteWeb – http://www.readwriteweb.com/
TechCrunch – http://techcrunch.com/
Digital Trends – http://www.digitaltrends.com/
Gizmodo – http://www.gizmodo.com.au/
Harvard Business Review – http://hbr.org/
Forbes – http://www.forbes.com/
Entrepreneur – http://www.entrepreneur.com/
Wired – http://www.wired.com/
Strategy+Business (Booz & Company) – http://www.strategy-business.com/

Teach Yourself Tech & Design
Codeacademy – http://www.codecademy.com/
Lynda.com – http://www.lynda.com/

News & Business
The Economist – http://www.economist.com/
The Guardian – http://www.guardian.co.uk/
BBC – http://www.bbc.co.uk/
AlJazeera – http://www.aljazeera.com/
The New Yorker – http://www.newyorker.com/
Time – http://www.time.com/time/magazine/
The Wall Street Journal – http://asia.wsj.com/home-page
Bloomberg Businessweek – http://www.businessweek.com/
BRW – http://www.brw.com.au/
Forrester – http://blogs.forrester.com/
New York Times – http://www.nytimes.com/

Marketing & Advertising
B&T – http://www.bandt.com.au/home
Mumbrella – http://mumbrella.com.au/
Marketing Profs – http://www.mpdailyfix.com/
Business Insider – http://www.businessinsider.com/advertising
Campaign Brief – http://www.campaignbrief.com/
Experian – http://www.experian.com.au/blogs/marketing-forward/
Marketo – http://blog.marketo.com/
Salesforce – http://blogs.salesforce.com/
Radian6 – http://www.radian6.com/blog/
IAB. Australia – http://www.iabaustralia.com.au/

Home, Lifestyle & Culture
More Intelligent Life – http://moreintelligentlife.com/
The Gloss – http://thegloss.com/
Daily Life – http://www.dailylife.com.au/
Huffington Post – http://www.huffingtonpost.com/
Apartment Therapy – http://www.apartmenttherapy.com/

Ideas & Creativity / Business Inspiration
Springwise – http://www.springwise.com/
Trendwatching.com – http://trendwatching.com/
Idealog – http://www.idealog.co.nz/
TED – http://blog.ted.com/

Fun
The Oatmeal – http://theoatmeal.com/
The Onion – http://www.theonion.com/

Information Learning & Sharing
Slideshare – http://www.slideshare.net/
Quora – http://quora.com/

Computational
Wolfram Alpha – http://www.wolframalpha.com/

Productivity, Lifestyle, Career & Personal Development
Lifehack – http://www.lifehack.org/
The Daily Muse – http://www.thedailymuse.com/
Chris Guillebeau’s Blog –  http://chrisguillebeau.com/
Marc and Angel Hack Life http://www.marcandangel.com/
Leaving Work Behind – http://www.leavingworkbehind.com/
Seth Godin’s Blog – http://sethgodin.typepad.com/

Music
Hype Machine – http://hypem.com/
Tastekid – http://www.tastekid.com/
Grooveshark – http://grooveshark.com/
Soundcloud – http://soundcloud.com/
22Tracks – http://22tracks.com/#ams/doritos/15425
Musicovery – http://musicovery.com/
Noisetrade – http://noisetrade.com/

Food
Punchfork – http://punchfork.com/
The Patterned Plate – http://thepatternedplate.wordpress.com/
Rasberri Cupcakes – http://www.raspberricupcakes.com/
In Pursuit of More – http://inpursuitofmore.com/
Turntable Kitchen – http://www.turntablekitchen.com/
Stonesoup – http://thestonesoup.com/blog/
Nigella – http://www.nigella.com/
Maggie Beer – http://www.maggiebeer.com.au/recipes

Sydney
Broadsheet – http://www.broadsheet.com.au/sydney/
Daily Addict – http://www.dailyaddict.com.au/?location=sydney
Sydney TimeOut – http://www.au.timeout.com/sydney/

Photography & Editing
Pixlr – http://pixlr.com/ and http://pixlr.com/express/
Photo – http://photojojo.com/
Stuck in Customs – http://www.stuckincustoms.com/

I’ll add more as they come up.

What are your best go-to sites?

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